globe logo trend.

as part of xerox’s rebranding efforts, they’ve reinvented their logo (a huge departure from their existing graphic identity). their new site is much nicer, with bright colors. unfortunately, there is so much copy, it’s overwhelming to read. it’s just on online brochure that lacks user centric design.

notice how their logo is very similar to the at&t logo, as far as visual treatment and styling. folks, these kinds of marks are as generic as they come. check out the evolution of xerox’s logo…

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