More Photos of Ellie


She’s pretty adorbzzz. I shot these at 24mm f2 to get a little more sharpness.


I think I’m going to try getting a close up of her with an 85mm.

On a side note, I’ve been debating whether I should get a 35mm or a 50mm to add to my collection. While I love my 24mm and 85mm, it’d be nice to have a lens that can capture something closer to what the human eye sees. What do you guys think?

SF Cars and Coffee: Agera R


So you might ask what’s one of the most rare things I’ve ever seen at Cars and Coffee… and that, my friend might be the Agera R, made by Koenigsegg. Word on the street is that Koenigsegg only produces 15 cars a year. This is as exotic as it is rare.


Yeh, this thing can go 0-62 in 2.8 seconds, and it’s able to pull 1.5g’s around a corner. The real question you have to ask when you look at the Agera R is, “what isn’t carbon fiber”.

Photos of Ellie


Here’s are a couple of pics of Ellie. I shot these a couple weeks ago when I was staying with Annie.


I think I probably should have shot them at F2, just go get a little more in focus.


The shallow depth of field with a 24mm 1.4 is pretty tight. Anyway, she’s pretty cute. I’ll see if I can snag a couple more photos when I’m back on the east coast.


I’ve never really been a cat person, but she’s pretty cute. However, I don’t think cats are “low maintenance”. I actually think they require a good amount of attention to make them happy.

Culture in the Long Run

Over the years, I’ve been really curious about company culture. It’s always fun reading articles talking about how you shouldn’t F up company culture. But if you read between the lines, there’s actually a financial reason why culture matters in the long run for start-ups. Given enough time, you’re probably going to move on or get fired… and the only influence you’ll have on the company is the culture you’ve left behind.

You know, I actually hear ex-founders talking about how they don’t recognize any of the new faces in their company. It’s fascinating to think about how all those new faces are working every day to build value (and making the company worth more).

The interesting thing about culture is that it’s hard to change for the better after things have gone south. So it seems really important to establish the right direction really early.

It all starts with the founders and the first hire. I’ve been told that the first hire is like mitosis—the first cell division in an organization that carries its DNA. One of my mentors explained to me, “your first hire will echo all of your best and worst attributes.”

So with that in mind, I’m trying to be more conscious of my attitude and perspective. I constantly ask myself questions like: How do we build values around innovation and a relentless work ethic into our DNA? How do we balance decisions based on data versus gut instinct? How do we handle disagreements and distractions? How do we set an example of excellence? How do we learn from our mistakes and run more efficiently? And ultimately, how do build things we’re genuinely proud of and have fun?

Anyways, big f’n kudos to any of the leaders out there that have built a successful culture. It’s not easy, and it’s certainly not luck. And yeh, when its done right, culture can be a lucrative thing. It’s a bet I’m ready to double down on.

My SF Studio


Since I’ve moved to SF, I’ve completely downsized my lifestyle. I sold my condo, cars, and most of my personal belongings. I can pretty much carry all my essentials stuff in two small suit cases.

I live in a 500 sq ft apartment next to the bay bridge. If you haven’t already noticed from the photo, I pretty much have my el cheapo bed, table, chairs, and christmas lights. As for entertainment, I have my xbox, a short throw projector, and a set of bose computer speakers.

I’d love to ship my nice speakers and receiver out here, but it’d be a hassle to move around. Who knows how long I’ll be out here. Rent seems to be going up, and I’m not sure how much higher I can go before I tap out. I may have to start looking for something cheaper for next year.


For what it’s worth, I’m learning a lot—more on that soon. For now, I’m going to enjoy my time here and soak in the view. I’ll be honest, it’s actually kind of nice having less stuff.