new coca-cola ad. happiness.

Coca-Cola “Heist” Ad from Threes Ixtyi on Vimeo.
as suspected, most brands will be focusing on “happiness” and “improving the quality of life” this year. i touched a little on it in one of my previous posts. it’s interesting how brands are focusing in on entertaining people as well.

when i watch a geico commercial, i typically have no clue what’s going on… it just feels like they want to entertain and then hope that i remember about them in the future.

what do you think? do commercials today feel like “advertising” or “entertainment”? does it make you feel happy when you watch the coca-cola commercial?