what the customer really needed.

how the customer explained it.
how the project leadr understood it.
how the analyst designed it.
how the programmer wrote it.
how the business consultant described it.
how the project was documented.
what operations installed.
how the customer was billed.
how it was supported.
what the customer really needed.

this is just a great reminder of what we need to keep in mind, as designers. empathy, resourcefulness, and simplicity… with a touch of joy. ^__^

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