Augmented Reality Ad. Play soccer!

If you have a web cam, you should try this out. Click on soccer banner ad at the top of the page.

“This video showcases an Augmented Reality soccer game banner produced by BBDO and Zoic Studios. Per YouTube, they concepted and created the game for AT&T using motion capture technology (ZugMO) that allows people with a webcam to “head in” corner kicks. What a great way to engage people and get them to spend very long periods of time with your brand. Truly a win for the brand: more time spent, brand awareness, word of mouth marketing, and consumer: engagement, fun, and sharing your experience with friends.

Expect to see a lot more banners (and more) that use these types of interactions in the future.” Hat Tip:

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