Subtracting Twitter

Shutting down Input has enabled me to look at my career and next steps from a different light. I spent time on Twitter looking for business connections, news and new opinions on products… but I’ve found that it’s just a cesspool of people that are trying to grab attention by any means.

I don’t think it’s completely Twitter’s fault—it’s just a mirror of human behavior. At this point, I’ve moved the app from my phone into a dark corner where I probably won’t be checking it again. I guess Twitter was becoming a negative experience because it became closely tied to the work I did—fund raising, networking, staying at the bleeding edge of opinions and news.

I didn’t realize how much anxiety a product like Twitter could cause. At this point, it’s pretty old (as an app), and I’ve not only lost interest in it, I actually associate it with negativity and a network that I don’t care to keep up with. It’s probably why I’ve moved most of my writing and thoughts back to my blog.

There’s something nice about having a place to publish something without being judged. In fact, I removed all the comments and social features from my blog for a long time, and I prefer it this way. I still wish I could get fresh inspiration, but I’d like to filter out all the garbage.

Nah.

I don’t need to stress myself out with solving that problem either. For now, I’m just subtracting Twitter from the diet. It offers very little nutritional value and it leaves a terrible after taste.

A Slave to the Attention Economy

As I create more YouTube videos, I find myself looking at the analytics… trying to understand what people want to watch. Sometimes it’s a painful reality to see drop in views in a particular part of video—maybe it’s because they don’t care about my opinion or I’m getting boring. I found that most drops happen when I have longer shots of a landscape… which is a bummer, because that’s what I like the most.

But I think that I’m going to keep creating the content I want, rather than be a slave to the attention economy. I will certainly create content that will cater to YouTube, but I also want to continue making my own kind of videos to document my life. I think there’s more value in having videos to watch later on in life than having tons of people watch my videos.

In a world where every app is fighting for seconds of your attention, I think I need to be careful about playing into creating content that is only curated to grab attention. Yes, it’s important to retain viewers, but it’s more important to have a way to express myself and explore.

Here are some screenshots of a hike I did with Annie at Blackhill Regional Park a few weeks ago. The lighting is kind of crap because there was a ton of overcast,but we still really enjoyed it. We actually ended up finding a nice wild flower bed along the hike. Here are some stills pulled from the video:

Watch the video here.

Positive Energy Changes Everything

We’re almost done shutting down Input.com. In a conversation with one of the partners at Expa, he gave me some really good insight about how they build things. Many products that he and the other partners have built required timing and luck (in addition to many other things), but emphasized that their studio builds things differently.

As an example, Uber wouldn’t launch well today (with the current way things are with covid, etc)… but several years ago, it was a brilliant idea. The same thing goes with Twitter—the introduction of the iPhone and mobile devices enable twitter to be a mobile/social platform, and it may not have worked if it was launched a couple years earlier.

Expa builds things differently… it’s closer to making music. For some people, it’s frustrating because it’s hard to tie things to a metric or a process. Sometimes things work, and sometimes things fail. But ultimately, Garrett wants to build certain things and will be so persistent that it will come to life somehow. This is a very different approach—so much that it was the original reason why I was attracted to Expa many years ago.

They had a partners meeting recently, and I can tell you that I felt so much creative and positive energy coming from my conversations with one of the partners. As I shut down one thing, I feel so many other doors open. Not just for opportunity in terms of career, but as a person who wants to build and create things that should exist (because we simply believe they should). There is something special about that process, and there’s a gravity to it.

I’m not sure exactly what my next steps are, but I feel more free than I ever have with my work and life. More on this later. For now, I just wanted to remind you that positive energy is something you can’t fake… and it feels good to be around it.

The “LeBron + Tonal” test worked

The numbers are early (it’s been 24hrs since I’ve published), but the LeBron + Tonal video has gotten more views than any of my other videos in the first round. What’s ironic is that I put in very little work into this video in terms of editing, planning, etc.

Normally, I wouldn’t care to create content like this, but I liked sharing my opinion about it as well—why using LeBron as a endorsement isn’t very relatable for me. So I was able to capture something that performed better than my regular videos because it was timely, and it seems that people are searching for that specific kind of content.

The question is what I can do on my next video, and how can I step it up a little. I’m going to be publishing some more tests soon to see if this is the way to hit the YouTube algo.

“LeBron James”+ “Tonal Home Gym”

I got an email from Tonal this morning that announced LeBron James is endorsing their product. I don’t really watch basketball, but I thought it was interesting. I’m if they’re trying to target more men to use the product.

When Annie and I first bought the Tonal, she was the one that was originally interested in it. I wonder if LeBron James will be relatable for her and other women.

I spent very little time creating this, but I figured it could do well since it hits a couple of search terms that are timely and relevant. I’ll report back on the performance soon.

Check out the YouTube video here.

Still Busy

Yep, that’s a photo of Taro’s new favorite spot in the house. You’ll also notice that we installed some nice new curtains as well. It’s a project that has taken me several months to get to, and I’m finally getting it all done.

Even thought I’m not working on Input or any major projects right now, I find myself extremely busy taking some personal time off. Over the last few days, I’ve worked on YouTube videos (for both myself and Annie), worked out, returned a ton of stuff to Amazon, explored new parks, mowing the lawn, cleaning parts of the house, and I even installed some more curtains. It’s wild to think that I still have to use Asana (or a project management tool) to keep everything under control in my life.

I’m not sure how long this will last until I can really settle down and do absolutely nothing. But then again, I don’t think sitting still is really in me.

There are a couple of things I need to keep moving forward this week like power washing the deck and prepping it for winter. Getting caught up with life seems to be a full time gig. At some point, I’ll need to start making some money again to fund all my crazy interests. Until then, I’m going to just enjoy each day.

I even took a nap in the afternoon today, and that was fantastic.