AddThis: Designing with Data

We just finished running a test to see if we could increase Sign In and Registration conversions. Unfortunately, our test cell performed worse… which was a total bummer.

The good news is that I think I know why the conversion rate went down. Hopefully we can continue testing and refining this part of our site. The advantage of making it a test is that there is very little risk involved. I’m looking forward to using these new insights for future designs.

I can’t share the data, but I can show some screenshots.

sign.png

reg.png

Kudos to Foo and Aaron for making this happen. As much as it’s a heart break to see a failed test, I think we can transform it into a big success if we make a few tweaks.