Jony Ive on “Focus”

Asked to name three lessons he learned from Steve Jobs, his former boss at Apple, Ive said Jobs taught him that focus means “not doing something that, with every bone in your body, you think is a phenomenal idea,” if it would prevent you from staying on task. –Vanity Fair

Pretty awesome quote. If you’re working on a product, ask yourself this. Distractions are all around us… learn the discipline to say “no”. Hat tip: Dave

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