The “LeBron + Tonal” test worked

The numbers are early (it’s been 24hrs since I’ve published), but the LeBron + Tonal video has gotten more views than any of my other videos in the first round. What’s ironic is that I put in very little work into this video in terms of editing, planning, etc.

Normally, I wouldn’t care to create content like this, but I liked sharing my opinion about it as well—why using LeBron as a endorsement isn’t very relatable for me. So I was able to capture something that performed better than my regular videos because it was timely, and it seems that people are searching for that specific kind of content.

The question is what I can do on my next video, and how can I step it up a little. I’m going to be publishing some more tests soon to see if this is the way to hit the YouTube algo.

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