AddThis updates its 16×16 icons.

I’m happy to announce that we finally released better looking 16×16 icons for our sharing tools this morning. Originally, we used the 16×16 favicons directly from our services, but we found that most of them were only optimized for a white background. I’ve done a quick comparison of a couple services to show you the difference.

This is a 400% magnification of our old and new 16×16 icons. The new icons are more “chicklet” styled so that they look more like buttons. They’re also more consistent and visually hold together as a unit. Since the icons have to be super compressed (to load quick), I had to manually tweak most of these icons and transparency to optimize correctly when we compiled them into a sprite image. The best part is that the icons look great on black—this has been a complaint from our publishers that use a dark background.

While this is a small detail, I think that it will be a nice update to our product. I’m glad we were able to squeeze this one in for this release.

Carlos Classic Logo.

Here’s a quick logo I put together for one of my coworker’s BBQ parties. The logo would be used primarily for tshirts. Carlos, aka Charlie, is renowned for his pig roast and fine taste in cigars.

Here was the original hand sketch. I was able to knock it out in a couple hours in illustrator. If you’d like to buy a tshirt, visit the following:

Men’s Tshirt (brown)
Women’s Tshirt (brown)
Women’s Tshirt (pink)

Let me know what you think.

Visualizations for Facebook vs Others

Based off AddThis’s data, Facebook makes up roughly 30% of all the sharing on the web. While that is enormous for one service, we sometimes loose sight of the other 70% of services used to share. These are some visualizations I sketched out to illustrate this concept.

Let me know what you think!

AddThis Business Card Concept

I mocked this up this business card concept for AddThis recently. You’ll notice it has no contact information… it’s just a simple card that shows an abstraction of the AddThis logo on one side, and tons of services you can share to on the other.

The ideas is to hand them out along with our Clearspring business card, if they need our contact information. As Clearspring launches new products, we can print up “promotional” cards that help explain the product. This could be a good way to promote new analytics, new features, etc as they arise. Let me know what you think of the design.