Why I’m Not Getting the DJI Mavic Air

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The new DJI Mavic Air drone.

This is probably one of the coolest products DJI has released to date. It is the most compact and refined package they offer, and it’s perfect for non-professionals like me. It’s also $800, which is within reach… and it could serve as an awesome tool for photography and video. I was compelled to buy it because I imagined myself taking breathtaking clips when I travel, exploring the coastline of California, and taking some insane landscapes.

I was close to pulling the trigger and ordering one this past week, but I’ve decided to hold off. It was in my cart, literally one click away from being mine. But I stopped and asked myself if a drone was going to make me a better photographer?

And the answer is… probably not. 😢

To make my work better, I need to focus on telling a story. I think it could be a powerful tool in the right hands, but I’m honestly not there yet. For now, I’m going to stick with the basics. And if I need a drone shot, I’ll call up my friends with the gear to help me out.

Look at the photos below and tell me if you care if they were shot on a drone or not.

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IG photo by: mittfriluftsliv

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IG photo by: maxrivephotography

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IG photo by: earth focus

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IG photo by: simona_br_photography

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IG photo by: maxrivephotography

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IG photo by: reneerroaming

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IG photo by: travioor

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IG photo by: rizkiw_

Can you tell which ones were shot with a drone? And if you think about it, does it even matter? I bet these photographers could take amazing photos, regardless of whether they had a drone or not.

I’ll eventually get one, but I probably just need to start carrying around my DSLR more often.


The New Macbook Pro 13″


Opening the new MacBook Pro 13″ for the first time.

I’ve been waiting for this new Macbook Pro for a looooooooong time. I’ve owned or used every single Apple laptop since the Lombard… and I can say that this model is pretty amazing. I still need to run it through its paces, but it feels great. The most impressive thing about the new MacBook is the screen—finally… it’s bright, with beautiful colors, full of contrast.


Refined on the inside and out.

This is the first time that I’m using a 13″ for design, photo, video etc. Typically, I opt for the 15″ because it usually offers more power (and a better graphics card), but this is the first time I’ve felt like I don’t need that extra juice. This package offers the right balance between portability and performance.

I wanted to thank my team and Expa for hooking me up with a new machine. I’m looking forward to building beautiful products with this new MacBook Pro.

VR Developer Stories: Snowday

This is the story of Snowday, a VR game created in SF.

Joe and I did some research around VR and decided that we wanted to put together a series of videos that highlighted VR developers in the community. We interviewed Shem Nguyen and Jeremy Bernstein (co-founders of Snowday) to share their perspectives about trends in VR, Unity vs Unreal, and their greatest challenges building a game with limited resources.

I’m really thrilled to have put this together in my spare time. I think the biggest lesson I’ve learned is that trying to build a game in a space that has a small (albeit engaged) audience–and that’s friggin’ challenging. It’s hard enough to create a compelling game, and it’s even more challenging to try and make money off an early marketplace.

I think Shem and Jeremy are real passionate technologists and artists, and I truly admire their story. I’m rooting for them. It takes real visionaries to be an indie developer, and this team is glowing with passion. Download Snowday from Steam.

I’m hoping that Joe and I can find a small niché and create some content to promote the VR community. It’s also a good way for me to sharpen my story telling skills. Let me know if you want to see more videos like this.

5 Minutes with the Snapchat Spectacles

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Photo of Rudy wearing Spectacles for the first time.

I’d like to share some initial impressions. I’d also like to touch on and some challenges ahead of Snap and their new Spectacles.

As you may know, I designed an app similar to Snapchat (called Flare). While the app I created never took off, I had a chance to talk to hundreds of people, and observe the behavior of thousands of people and I’ve developed a perspective about the space.

Daily Usage = Daily Habits

Word on the street is that Snapchat has had some insane DAU/MAU (the ration between daily active users over monthly active users), upwards of 70% in their most prime growth.

To truly appreciate Snapchat and their retention, you really have to ask “how they created such a pattern of daily habits to hook their users”. There’s definitely a science to how Snapchat created habits through ephermal photos and 24 hour stories, but there’s something different about Spectacles.

The first thing you notice when you use the Spectacles is that it’s doesn’t feel like something you can use every day. The fact that they’re sunglasses makes it difficult to use when you’re indoors or at night, unless you’re Casey Neistat.

The second issue is that the process of uploading is slow and somewhat clumsy. This is a substantial amount of friction that punishes users for using Spectacles. Instead of rewarding the user for posting more, there is a negative feedback loop where the user has to wait. Just to give you an idea of how important performance is, I used to benchmark Snapchat’s camera launch versus our product. On average, Snapchat launched in about 3 seconds on an iPhone 6 plus. As you know, seconds add up. When talking to high school students, there was a girl that proudly admitted that she launched Snapchat at least 200 times a day. If you do the math, she had to wait at least 10 minutes a day for snapchat to load. If you multiplied that by a year, she spends 60.83 hours a year for Snapchat to load.

While the upload performance of Spectacles will inevitably improve, it’s still friction. All those seconds add up, at it really makes me question whether people will develop a habit around Spectacles.

I wonder if there’s enough dopamine generated when users snap with this accessory. Without instant gratification, I question whether users will naturally use Spectacles as their first choice camera (versus using a smart phone). And even if they use the Spectacles first, they still have to transfer files.

If the Spectacles could auto upload without a phone, I think they’re on their way to becoming an awesome camera that reduces friction across the board.

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Spectacles oversized charging case.

Light + Small = Portable

While the Spectacles are delightfully light, the case (that doubles as a charger) is unreasonably large, heavy, and not very sexy. For $130, they’ve created an incredible amount of value, but for some reason, there’s a lot left to be desired. The case won’t fit in your pocket–I mean, this thing is the size of a giant f’n burrito. Let’s just say you’d have to be pretty damn determined to carry this case inside your purse or pocket. While it probably offers an amazing amount of protection, it’s just comedically oversized.

I like that the case doubles as a charger, but it’s just not portable… and I think that is a mistake. Even the magnetic charging cable that comes with it is a little clumsy. Sorry to be so negative, but it lacks the minimalist ethos that I expect from all Snap products. It doesn’t feel very Snapchat, you know?

For me, a winning Spectacles case would be something 50% slimmer, lighter, and not a triangular burrito shape.

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Hooman showing me how to upload photos to Snapchat.

Previews + Control = Posting

People are self conscious about posting things. When I designed Flare and Bunch, I can tell you that users need to see previews. Without previews, users don’t know what they’re sharing to the rest of the world. All it takes is one bad post to tarnish their reputation or cause a huge embarrassment. While a preview adds another step to the posting process, it psychologically helps the user build confidence because they have control before posting. This, in turn, reduces friction in the long run. Users build trust with a product, building a positive feedback loop.

The Spectacles act more like a Go Pro versus a Snapchat product. I definitely think that there’s a market for this kind of product, but I suspect that Snapchat users will have to develop a new habit if they’re naturally self conscious.

And let me be clear, Snapchat is not all about posting anything and everything. Users on Snapchat actually curate their own stories, strategically posting what they want people to see. After talking to hundreds of Snapchat users, posting too often is considered bad etiquette, making a user feel needy or spammy. While Snapchat encourages people to post more, most people will only share a certain number of photos in their story. I’m not sure if the Spectacles will be able to override old habits or rewrite the rules of the game. Will it be okay to post 30 videos using Spectacles? Probably not.

Snapchat = Selfies

I think Snap knows that they’re the king of selfies… and perhaps they may be a victim of their own success. Yep, users love the lenses (ie. the doggie selfie). Spectacles will generate new content. While it can be formatted vertically and horizontally, I think the outward facing camera is interesting. I wonder if Snapchat has too much selfie content. One has to ask what are the long term effects of users consuming too many photos of selfies?

The fact that Snap is investing in a outward facing camera tells me that they want more content that’s more interesting for other people to watch.

And if I speculate, once Spectacles can miniaturize the Hololens experience, Snap will be the player to beat in augmented reality. The potential of creating a mixed reality experience in their Spectacles is something that I am personally really excited about. I just hope that this is just a first gen stepping stone that’ll get them there.

And if don’t think it’s going to happen, check out the latest description of their company:

Snap Inc. is a camera company.
We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate.
Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.

Snap is maturing, growing into larger shoes, and reaching a larger audience. To continue their growth, their brand is changing. They’re entering the hardware game and it’s focused on outward facing content. This is extremely bold, and I applaud them for taking a new direction. As they create a new ecosystem of content and users, it’ll be fascinating to see which adventure they choose.

Anyway, I think Spectacles are cool, but they’re not for everyone. Right now, the only people that have them are investors. I’d be curious to borrow Hooman’s Spectacles for a week and get Annie’s sisters to play with it and do a real world stress test.

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Hanging out at the Facebook headquarters and playing with Oculus.

Today we made a trip out to Facebook to check out their campus, as well as take a peak at some of their latest toys. The new oculus is pretty damn sweet, and it’s a nice hardware improvement.

iPhone 6 Plus vs 7 Plus Camera in Low Light


iPhone 6 plus versus iPhone 7 plus low light comparison.

So I just picked up the new iPhone 7 last week, and I can say that the new camera is a huge improvement in low light. Typically, DSLR lenses cost a ton more for each stop of light you gain from faster apertures.

The combination of image stabilization, noise reduction, and a faster lens has improved the low light performance (as you can clearly see in the photo above). The iPhone 6 Plus uses a f2.2 lens and the iPhone 7 Plus uses a f1.8 lens. Pretty amazing what these little gadgets can do now-a-days.

I won’t be shooting astrophotography with the iPhone 7 Plus, but at the rate things are improving, it could actually be a possibility in a future generation.

Ps. Thanks to Rudy for being a guinea pig for my photo experiments. 😎